A: The great lie in the movie business, and one that you'll hear all the time is "the material is everything". The material is actually nothing. OK, the material doesn't matter. You can show up with the greatest script on earth and flop it down in front of the studio executive and they can come back with the greatest reasons on earth not to become involved with it. And you realize that what really drives the entire business is attachment.
B: Star power. In order to pre-sell a movie, in order to convince somebody in Germany that they should put enormous amounts of money on the line to bet on the script, they could bet on a star.
C: A bad movie with Bruce Willis will make more money than a bad movie without Bruce Willis. And a good movie with Bruce Willis will still make a lot more money than a good movie without Bruce Willis. Yeah, the other thing, none of them want to pay taxes again... ever.
D: As part of creating an event, you want to anchor that around a large personality. And those personalities are few, as always, are few and far between. Even back in the old studio days, there were basically five to ten stars who were very big. And so everybody wants those very big stars.
E: It's ruled by fear. What they seem to want is to be believed of the necessity of making a decision, which goes like this: If Tom Cruise is in the movie, well, it's going to be a hit. And if it's not a hit with Tom Cruise, well, it's not our fault because the last five Tom Cruise pictures were hits.
(In the movie Mission Impossible II)
Tom Cruise: You got to be kidding!